From boardrooms to backstreets.
RAD didn't start in a design studio. It started in a corporate cubicle — spreadsheets, deadlines, someone else's vision on someone else's timeline.
Somewhere between the meetings and the metrics, the pull toward something more honest got too loud to ignore. So the corporate badge came off, and the sketchbook came out.
RAD is what happens when you stop designing for approval and start designing for a culture.
We make premium urban streetwear for the ones who don't wait for permission — the Radicals. Graphic tees, hoodies, and everyday essentials built for Indian streets, shaped by Indian identity, and unapologetically loud about both.
No borrowed aesthetic. No copy-paste western streetwear. Just design that looks like where we're actually from — and where we're headed.
This isn't a pivot. It's the whole point.
Welcome to RAD. Own the culture.